News - 08/02/2018

Google implements new policy on secondary-ticketing websites

Google implements new policy on secondary-ticketing websites

As reported by "Music Ally", Big G has implemented a new policy on secondary-ticketing websites; this new strategy will force those websites to "radically increase their transparency" in order to be certified to book Google advertising on its platform.

Practically, secondary ticketing sites will have to prominently disclose their status as a ticket reseller/secondary marketplace entity; moreover they will have to prominently disclose that prices may be above the tickets’ original face value; from March prominently show the face value of the tickets being sold in the same currency; and break down the total price including fees and taxes before taking payment details from customers.

Google spokesperson Elijah Lawal explained:

When people use our platform to purchase tickets, we need to make sure that they have an experience they can trust. We think that event ticket resellers that agree to these new transparency requirements will provide a better and safer user experience on our platform.

The new rules apply specifically to advertising on Google, rather than to search rankings. Whether certified or uncertified, resellers will continue to appear in organic search results, and the uncertified sites won’t be demoted in the rankings. It’s just that they won’t be able to advertise to push their listings to the top.

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