British singer-songwriter Ed Sheeran revealed some new details about his as-yet untitled follow-up to 2017’s "Divide".
During a cameo in George Ezra's new podcast, Sheeran admitted that his new album will move away from the pop sound that has been his recipe for success thus far.
The artist said he intends to "control his fall" before getting too big to compete with his last album, and wants to release something more personal, even if it doesn’t sell as many records:
I feel like it’s dangerous to have a career that goes bigger and bigger and bigger and bigger and everything’s happening, because at some point it’s gonna drop.
The next record that I’m making is not a pop album.
The reason it’s not a pop album is people expect you to come and the next album they’re going to be like ‘it has to be bigger than ‘Shape of You’ and it has to sell more than this’, but if I control it and go ‘here’s a lo-fi record that I really fucking love,’ my fans are gonna be like ‘Yay!’, and the pop world are gonna be like ‘oh well, maybe the next one.’
If the next album does, like, 2 or 1 [million], or 500,000, it’s not a failure because I’ve made an album where I’m not trying to get there, so it’s not a failure. No one’s going to be like, ‘that’s a flop’. They’re going to be like, ‘that’s what he wants to do’.
The label hate that. The label really fucking hate that. They want a big pop album again but I think that shit’s dangerous.