News - 21/02/2018

Spotify meets... the great Bulgarian swindle

Spotify meets... the great Bulgarian swindle

"Music Business Worldwide" posted an in-depth report about a scam against the Spotify payout system perpetrated by a Bulgarian playlist-maker. This person simply got a vast amount of money – more than $1 million – out of the Spotify royalty pool, and away from legitimate artists and labels. And without breaking any laws.

Are you curious? This is the landscape:

  • A Bulgarian individual or collective managed to run at least one third-party playlist – ‘Soulful Music’ – which generated so much revenue in September 2017, it landed at No.35 on Spotify’s global 100 chart.
  • However, ‘Soulful Music’ had less than 1,800 followers at the time.
  • What’s more, each of its 467 tracks were only attracting around 1,200 monthly listeners apiece.

Considering these numbers, how could ‘Soulful Music’ beat down branded efforts from Sony, Universal and Warner to become one of the biggest playlists in the world?

You can read the full report here.

 

© 2024 All rights reserved. Rockol.com S.r.l. Website image policy

Rockol

  • Rockol only uses images and photos made available for promotional purposes (“for press use”) by record companies, artist managements and p.r. agencies.
  • Said images are used to exert a right to report and a finality of the criticism, in a degraded mode compliant to copyright laws, and exclusively inclosed in our own informative content.
  • Only non-exclusive images addressed to newspaper use and, in general, copyright-free are accepted.
  • Live photos are published when licensed by photographers whose copyright is quoted.
  • Rockol is available to pay the right holder a fair fee should a published image’s author be unknown at the time of publishing.

Feedback

Please immediately report the presence of images possibly not compliant with the above cases so as to quickly verify an improper use: where confirmed, we would immediately proceed to their removal.