News - 09/04/2018

YouTube’s top 19 music videos - together - have 50.9bn views

YouTube’s top 19 music videos - together - have 50.9bn views

New records for YouTuber. Luis Fonsi and Daddy Yankee’s "Despacito" has passed another milestone: 5bn views of its official video, nearly 15 months after its release in mid-January 2017 (the figure is actually 6.23bn once fan-uploaded videos using the track are counted).

YouTube announced the record while publishing a list of all 19 music videos that have been watched more than 2bn times on the platform, from "Despacito" to The Chainsmokers and Halsey’s "Closer" lyric video, which has 2.07bn views.

All together, the 19 music videos have 50.88bn views. According to artist-rights blog The Trichordist’s recent chart of average per-stream payouts for the major services, if YouTube’s average payout really was $0.00074 per stream, this would work out at around $37.7m of royalties for the views of those top 19 music videos. By the way, the Trichordist data was based on a “mid-sized indie label” which thus might not be an exact match in ad-load for the biggest music videos of all-time on YouTube. But, whatever...

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