Spotify acquired Loudr in order to streghnten its policy of dentifying, tracking and paying royalties to music publishers and songwriters.
Spotify explained in a statement:
Loudr will continue to provide select services to its publishing and aggregator partners, while contributing to Spotify’s continued efforts towards a more transparent and efficient music publishing industry for songwriters and rights holders.
Loudr’s founder and CEO Chris Crawford is taking up a position as head of US publisher relations and services at Spotify as part of the acquisition.
Just in case you're wondering... the news didn’t have an impact on Spotify’s share price.
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