News - 18/04/2018

All about WARM, the Danish tech start-up

All about WARM, the Danish tech start-up

WARM is a Danish tech start-up launched in 2017 with the aim to offer unprecedented access to key radio airplay data for the independent music industry.
              
Essentially, WARM (an acronym for World Airplay Radio Monitor) is a real-time radio tracking service and app providing powerful new tool for artists, managers and labels to improve control of royalty collection, optimize promotion strategies, target new markets and more.

The company's founder, Jesper Skibsby, is a veteran of the Danish music industry and heads a staff of three based in Copenhagen. WARM currently monitors 25 000 FM, DAB and online radio stations in 130 countries (which is approximately 70% more stations than the three biggest services combined).

According to a press release:

WARM envisions a more democratic music industry and is working towards this by offering affordable access to airplay data for independents. This levels the playing field in an area of the industry where previously information was only accessible to the major players. With WARM, artists at any level can now easily get detailed insight into when and where their song is being played around the the world.

By pinpointing exactly in which territories a song is being played, artists and their teams can use the increased transparency to improve their royalty collection as well as their overall marketing strategy. This includes optimizing social media and radio promotion, enabling geographically targeted tour booking and targeting fans and followers in other countries and cities.

WARM is the first company to offer monitoring of radio airplay on specific songs on a truly global scale. It delivers information in real time and at a price that any bedroom artist can afford. Using WARM is as simple as buying a subscription, uploading a song and you're good to go.

The first song a user uploads is free for the first month and after that the price is just €5 per song per month or €36 for a year.

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