YouTube added to more than half a billion videos credits covering songwriter, label and publisher data.
The Google/Alphabet platform also announced that it is adding "credits and music discovery information" to both premium music videos and to fan-uploaded content that features recorded music. Consumers are able to access the credits when they click the "Show More" button under each video: the info area includes artist, songwriter, publisher and label information, in addition to a link to the Official Artist Channel and official music video when available.
YouTube has explained that this has been made possible by the ingestion of metadata from labels, publishers and music licensing societies around the world. This data is being fed into YouTube’s Content ID technology, which ultimately allows copyright owners to identify and manage their content.
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