Facebook just made its first move in music. The social media giant, indeed, announced that its users can now legally upload and share UGC videos featuring licensed music in selected markets.
Facebook’s Tamara Hrivnak, Head of Music Business Development & Partnerships, and Fred Beteille, Head of Product, Music & Rights, revealed via a blog post:
From weddings and holidays to everyday celebrations, the special moments in life are often ones we associate with music. Together with the music industry, we are working to enable people around the world to include music in their videos on Facebook, opening up more options for creativity and sharing memories with friends and family.
We’re testing this in several markets now and look forward to making it available more broadly soon.
Facebook also announced the launch of ‘Lip Sync Live’ (pictured), which sounds very much like a direct rival to karaoke app Musical.ly.
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