Spotify is becoming Samsung's go-to music service provider
Spotify has a freshly inked deal with smart devices giant Samsung. Indeed the streaming music company announced that it is now the “go-to music service provider” for Samsung devices. This means that Spotify becomes part of the setup process for Samsung devices, making it easy for users to discover Spotify via Samsung Smart Switch on their cell phones and tablets. Spotify will also soon be integrated with Samsung Smart TV and it will be the only music service to be fully integrated with Samsung Music and Bixby – Aamsung’s voice-activated equivalent to Siri or Amazon’s Alexa.
Moreover, Samsung announced a new smart-speaker competitor to Apple’s Homepod and Amazon’s Echo, called the Galaxy Home. Powered by Bixby, Spotify is the default music service on the device.
Consequently, Spotify’s shares have jumped over 5%, on August 9, on the New York Stock Exchange in the aftermath of the announcement.
Spotify Chairman and CEO Daniel Ek wrote:
Samsung makes devices for every aspect of our lives – everything from smartphones and TVs, to tablets, speakers, and watches. And we have designed Spotify to deliver personalized music to consumers around the world – wherever they are, across millions of devices.
This partnership with Samsung reduces the friction for users to get Spotify up and running on multiple Samsung devices once the accounts have been linked. It allows us to create a seamless music listening experience together for the user that would be hard for either of us to build alone. It’s a great fit.
[...] Samsung’s new go-to music provider, Spotify is giving hundreds of millions of Samsung listeners better access to our 35 million songs, as well as our innovative Discovery and Personalization features, connecting more artists with more fans.
We believe that this significant long-term partnership will provide Samsung users across millions of devices with the best possible music streaming experience, and make discovering new music easier than ever – with even more opportunities to come.
Of course, it will also help artists reach new fans. Our goal has always been to make music accessible to everyone by giving a million creative artists the opportunity to live off their art and billions of fans the opportunity to enjoy and be inspired by it.