News - 21/08/2018

Amazon to launch a national TV campaign for its music-streaming service

Amazon to launch a national TV campaign for its music-streaming service

Amazon, the world’s largest online retailer, is about to launch a national TV campaign for its music-streaming service, featuring ads with songs from Ariana Grande, Kendrick Lamar and Queen. The campaign will, then, extend to billboards, online video and radio, and to three countries -- the U.S., U.K. and Germany.

Due to the popularity of the company’s Echo speakers and the virtual assistant Alexa, music is one of the most common requests of Alexa, and listening hours have doubled over the past year, the company said.

The Seattle-based company says tens of millions of people use its two music services. Amazon Music comes included in a membership to Amazon Prime and offers a library of 2 million songs with limited new releases. Amazon Music Unlimited has tens of millions of songs and charges a monthly fee.

Amazon has introduced its music service in more than 35 countries over the past year, and hired a team of former industry executives and tastemakers to program playlists, secure exclusive albums and create new daily features like the “Song of the Day.’’

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