Vevo's Alan Price is the company's new permanent boss

Vevo's Alan Price is the company's new permanent boss

Alan Price has been interim CEO of music-videos platform Vevo since December 2017, but now the "interim" part of his job title is gone.

Price has already overseen Vevo’s pivot away from running its own apps and website towards focusing on distributing its catalogue of videos to other platforms – YouTube included.

Vevo’s co-owners Universal Music and Sony Music provided a joint statement on the news, reflecting their determination for Vevo to remain a significant entity:

Alan Price is a seasoned music executive and proven leader who has played a key role in Vevo’s growth and development for almost a decade. His deep understanding of Vevo’s mission, and his long track record of success make him the ideal choice to lead the company forward as we continue to support and invest in providing fans with the best premium music video programming.

Before replacing former CEO Erik Huggers, Price had been Vevo’s chief financial officer, and before that a longtime Sony Music executive.