SoundCloud expands its direct monetization program
Spotify shot first and now SoundCloud answers with a surprise move: indeed, the platform announced it's expanding its direct monetization program, SoundCloud Premier, to hundreds of thousands of users. The company also claims to offer “the power of direct monetization to many times more creators than any other audio service”.
SoundCloud Premier was an invite-only program and it is now being rolled out to SoundCloud Pro and Pro Unlimited "creators" with "eligible content", at no additional cost. "Eligible creators" are those with at least 5,000 plays in the past month from countries where SoundCloud listener subscriptions and advertising are available (US, UK, Canada, Australia, France, Germany, Ireland, The Netherlands and New Zealand).
SoundCloud Premier members and alumni include Chance the Rapper, Kali Uchis, Lil Uzi Vert, $UICIDEBOY$, Alina Baraz, Towkio, Louis the Child, Lil Yachty, Bryson Tiller, blackbear, MadeinTYO, Metro Boomin and others.
According to SoundCloud, its Premier service offers independent artists “leading revenue share” and also gives fast monthly payouts.