Drake and Scooter Braun invest in esports company 100 Thieves
Canadian rapper Drake, together with music manager Scooter Braun, have co-led a funding round in an esports startup called 100 Thieves, taking on ‘co-owner’ roles as part of their investment. The company is almost the esports equivalent of a sports franchise, with teams competing in tournaments for games including League of Legends, Fortnite, Call of Duty and Clash Royale.
100 Thieves (founded by Matthew Haag, who as ‘Nadeshot’ made his name playing Call of Duty competitively and picking up an audience on YouTube) also sells its own range of clothing, and runs a succesfull esports channel on YouTube. Drake is no stranger to the company: 100 Thieves has created ‘custom gaming stations’ for his current live tour, with plans to work on merchandise collaborations already bubbling.
The new funding round 100 Thieves to $25m raised so far and Haag stated:
With Drake and Scooter's support, we're going to build a lasting brand on the back of the content and apparel that our fans have come to love, aggressively expand into more games, scale our apparel business, and build a world-class management team.
Drake already knows the power of music/esports collaborations, having broken online-viewing records while playing Fortnite online with gaming-celebrity Tyler ‘Ninja’ Blevins earlier this year.