According to market monitor BuzzAngle, more than a quarter of all on-demand plays on music streaming services in the US in 2018 were hip-hop/rap tracks. That's to say that some 25.4% of US-based streams across audio and video platforms were of hip-hop music last year, up from 22.0% in 2017.
On audio streaming platforms like Spotify, Apple Music and Pandora, hip-hop accounted for 26.9% of on-demand plays, up from 23.6% in 2017. And on video streaming services like YouTube, hip-hop claimed 22.8% of music plays in 2018 – up on 19.4% in the prior year.
Moreover, Drake’s record-breaking "Scorpion" was named BuzzAngle’s biggest overall album of 2018, while his single "God’s Plan" took the crown for the biggest track across all three relevant formats: downloads, audio streams and video streams.
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