BuzzAngle's year-end report reveals double-digit growth in US music consumption
Research firm BuzzAngle published its 2018 Year-End Report focused on music consumption in the US. The figures talk about a strong growth: consumption (a blend of sales and streams) was up 16.2% in 2018, following a 12.8% rise in 2017. And, unsurprisingly, streaming was the key driver.
On-demand audio stream consumption continued to fuel the overall growth, increasing 41.8% to 534.6bn streams, up from 376.9bn streams last year. Total on-demand streams, including both audio and video, topped 809bn for the year. In the fourth quarter of 2018, a dominant 85% of all audio streams were subscription-based.
BuzzAngle also says that album and song sales declined by 18.2% and 28.8% respectively. The figures for video are interesting too: there were 274.9bn on-demand music-video streams in the US last year, up 24.3% year-on-year, and thus outpaced by the growth (41.8%) in audio streams.