Universal’s Bravado buys Epic Rights
Bravado - Universal Music Group’s merchandising arm - acquired its Los Angeles-based competitor, Epic Rights, for an undisclosed sum. Among Epic Rights clients we find KISS, Billy Joel, Aerosmith, Def Leppard, AC/DC, Eric Clapton, Kevin Hart, 21 Savage, Madonna, Celine Dion, Barbra Streisand, Sting, David Bowie, Lionel Richie, Hollywood Vampires, Britney Spears, *NSYNC, Zac Brown Band, ZZ Top, Marc Anthony, the Woodstock festival, and CBGB's...
Epic Rights provides services including retail branding/licensing and VIP ticketing/fan experiences, in addition to working on official artist websites and online merch shops, official fan communities, concert merchandising, and trademark development.
As part of the agreement, Epic Rights’ CEO and founder Dell Furano, along with his team, will continue to build merchandising opportunities for their roster of artists.
This acquisition will furrher boost Universal’s annual turnover from merch stands, which at the moment at comfortably more than $250m.