Soundcloud launches distribution feature
Soundcloud just launched a new feature, part of its SoundCloud Premier program. From now musicians - who have always been able to upload their tracks directly to SoundCloud without needing a distributor or label - will be able to use the platform as a distributor of those tracks to rival music-streaming services... so, now the company is offering to distribute the music uploaded on its platform to Spotify, Apple Music, Amazon Music, YouTube Music, Tencent and Instagram, among other services. SoundCloud has teamed up with distributor FUGA for its new feature, which is in open beta.
SoundCloud says that the company is not taking any cut from the earnings artists obtain on other platforms, while it promises "streamlined payments from everywhere - directly from SoundCloud".
Premier's core selling point is to allow artists to monetize their music on SoundCloud, earning a revenue share which the company says "meets or beats every [other] streaming service". But the music has to be original (i.e. not covers or remixes), plus the artist needs to be a SoundCloud Pro or Pro Unlimited subscriber - subscribers to either of SoundCloud's upload offerings (SoundCloud Pro and Pro Unlimited) can gain access to SoundCloud Premier at no extra cost.
Moreover the artists must be and be of adult age in their country, have no copyright strikes at the time of signing up and have at least 1,000 plays of their music in the last month in countries where SoundCloud has subscriptions and ads up and running (US, UK, Canada, Australia, France, Germany, Ireland, The Netherlands and New Zealand, at the time of writing).
According to SoundCloud, artists will retain 100% of their rights AND keep 100% of the royalties from their tracks distributed to those other streaming services. The company has been testing the new feature with artists including Leaf, mobilegirl, Jevon and Thutmose.