CTS EVENTIM, one of the leading international Ticketing and Live Entertainment provider, is now combining its promoter activities into a new unit.
Indeed, the group’s currently 26 promoters are becoming part of the EVENTIM LIVE network. This way the company is responding to the needs of a growing number of artists who increasingly expect their Live Entertainment partners to offer cross-border touring opportunities with tailor-made solutions from a single source.
EVENTIM LIVE is comprised of all promoters in which CTS EVENTIM holds a controlling majority. Being part of the new network gives the promoters access to a variety of services provided centrally by CTS EVENTIM, also in the areas of purchasing and marketing/sponsorship.
In the operational event business, they additionally benefit from state-of-the-art software solutions and CTS EVENTIM’s data analysis skills and resources: EVENTIM LIVE promoters have tools at their disposal that support them in data-driven tour planning and marketing campaigns, and provide them with validated information about an artist’s audience, ticket sales figures, and much more.
In the months ahead, EVENTIM LIVE will be opening a head office in London. On the one hand, it will serve as a central contact point for artists’ agents when planning Live Entertainment activities across Europe, and on the other it will support promoters from the EVENTIM LIVE portfolio in their day-to-day and new customer activities.
The autonomy of the promoters from CTS EVENTIM’s portfolio will not be restricted by the foundation of EVENTIM LIVE. The responsible Managing Directors, most of whom also own stakes in their respective promoter business, will continue to independently manage their companies.
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