Sony/ATV and SoundVault - the online music rights management company - just announced a global partnership covering sync licensing for content creators on YouTube.
SoundVault’s secure sync platform offers tens of thousands of the highest quality songs, pre-cleared online, to YouTube video makers and the user generated content sector where millions of content creators and influencers are generating a new revenue stream in sync for rights owners.
The new deal with Sony/ATV involves EMI Production Music and will see the catalogue represented in the SoundVault sync platform, which provides YouTubers, content creators and influencers instant access to pre-cleared music. This guarantees revenues for rights holders, such as artists, publishers and record labels.
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