Spotify, last year, announced that it was enabling artists to upload their music direct to the platform.
This feature launched in Beta in September 2018. A month later, Spotify doubled down, revealing that it had acquired a stake in Distrokid, with a plan to allow artists to not only directly upload to Spotify via the platform, but an array of rival services like Apple Music and TIDAL, too. Now the streaming coloss officially reversed its decision to become a distributor of music, announcing that it’s closing its Upload Beta Program for independent artists.
With a blog post addressing the decision, Spotify stated:
Today, we notified participating artists about our decision to close the beta program, along with how we can help them migrate their music to other distributors over the next month.
Moreover, Spotify noted that “insights and feedback” it received from artists in the beta led to these two key conclusions:
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