The IFPI's new "Music Listening 2019" study (the new name for its annual "Music Consumer Insight" report) has been relesed. Reading it we note that streaming continues to grow: 89% of respondents now use some kind of on-demand streaming service, while 64% listened to music through audio-streaming services in the last month. The latter stat is up from 57% a year ago. And this isn't just about the younger gneerations folk: while they remain the bigger streamers (83% of 16-24 year-olds used audio-streaming services in the last month, and 63% in the last day) it's the 35-64 year-olds who are showing the highest rate of growth for use of streaming services.
Video currently accounts for 47% of on-demand streaming consumption globally, according to the IFPI – ahead of 37% for paid audio streaming and 15% for free audio streaming. The important thing here being that paid audio streaming has taken a bite out of the other two categories in the past year: in the IFPI's 2018 report, video had a 52% share, free audio streaming had a 20% share, and paid audio streaming was 28%.
Then we see that music piracy has fallen. This year, 27% of respondents to the IFPI's survey reported using copyright infringement as "a way to listen to or obtain music in the past month". That’s down from 38% in last year’s study. 23% of respondents download music through "stream-ripping" services, but that’s also down sharply – from 32% in 2018. The IFPI maintains that piracy “remains a threat to the music ecosystem”, pointing to the 34% of 16-24 year-olds who stream-rip, but the overall trends feel positive.
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