The Beatles: no band for old men (according to streaming stats...)
According to Spotify, The Beatles' music has been streamed nearly 1.7bn times on the platform in 2019 alone. The company stressed that “18-24 is the top demographic for streaming Beatles music, accounting for more than 30% of all Beatles streams globally since January 1st… this age group is about two generations behind the Beatles main audience when the band was at the height of its success”.
Not mentioned in the press release is that the Beatles are currently the 93rd most popular artist on Spotify, with 20.6 million monthly listeners – around 8.9% of Spotify’s global user-base at the end of June.
Deezer also put out some demographic-related stats for the "Abbey Road" 50th anniversary: on that service, 27% of the Beatles’ streams are from under-25 year-olds, while 68% are from under-45s (including the first group). Deezer added that 76% of its Beatles listeners are men.